What’s inside
- Ten sections from goals to measurement
- Guidance under each heading
- Tables for goals, SWOT, channels, budget and timeline
- Positioning statement structure
- Example entries you can overwrite
How to use it
- Write the goals first, each with a metric, target and date.
- Describe the audience and your positioning.
- Choose channels and tactics that serve those goals.
- Set the budget and the metrics you will review monthly; write the summary last.
FAQ
How long should a marketing plan be?
Long enough to cover each section clearly. For a small business that is often four to eight pages.
Should the plan include every channel?
No. Pick the few channels where your audience already spends time and you can be consistent.
How often should I update it?
Review results monthly and revise the plan each quarter.
